Focus on the Children: New study finds key to improving vaccine coverage

A new report shows the power of child orientated pro-vaccine messages when trying to convince parents to vaccinate their children A new study, published earlier this month in¬†Pediatrics,¬†has shown that, when trying to convince parents of young children, that emphasizing the benefits to their infant is more effective than pushing home the societal benefits of the MMR (measles, Mumps, and …