Focus on the Children: New study finds key to improving vaccine coverage

A new report shows the power of child orientated pro-vaccine messages when trying to convince parents to vaccinate their children A new study, published earlier this month in Pediatrics, has shown that, when trying to convince parents of young children, that emphasizing the benefits to their infant is more effective than pushing home the societal benefits of the MMR (measles, Mumps, and …

Pro-Vaccine Messages Don’t Work

Provocative pro-vaccination messages fail to improve the likelihood that parents will consider getting their children vaccinated  according to a study published yesterday in Paediatrics. The study found that presenting parents, who had already declared concerns over getting their children vaccinated, were not convinced by the use of vaccine facts, images and stories used as part of CDC public health campaigns to …