Rethinking Engagement and Involvement of Partners to improve Trust and Uptake

In Partnering and Corporate strategy by Freya SmaleLeave a Comment

tine rikke jorgensen

Tine Rikke Jørgensen, Head of Dept, Global Market Access and Pricing, Lundbeck A/S joined us at the World Vaccine Congress Lyon 2012 to give details on rethinking engagement and involvement of partners to improve trust and uptake.

Key messages from this presentation were:

  • Vaccines are public health and public health is politics …
  • Identify common objectives with stakeholders
    • The majority of stakeholders in vaccines work towards increased coverage, expanded usage and accelerated introduction of relevant vaccines
  • Engage alliance partners/stakeholders
    • Look for alliance outside the medical environment and address the drivers for engagement from potential alliances
  • Activate alliances
    • for bringing vaccines higher on the political agenda…

Why not download the full presentation and discover more about rethinking engagement and involvement of partners to improve trust and uptake

  • Working with partners in vaccines: making common goals visible
  • Civil society and NGOs: from foe to friend
  • Less Education, more stories

Tine Rikke Jørgensen, Head of Dept, Global Market Access and Pricing, Lundbeck A/S

Download the full presentation here >

For more information about this and other topics discussed at the World Vaccine Congress Lyon, subscribe to the Vaccine Nation newsletter, or visit the event website.

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