Building global momentum for vaccines
Corporate strategy is important to fostering a public understanding about vaccine, and therefore helping to improve public perception. Peg Willingham, Executive Director, Global Vaccines Campaign, United Nations Foundation, presented at the World Vaccine Congress in Washington about the importance of building a global momentum for vaccines as one of the most cost-effective ways to save the lives of children in developing countries. To do this, the UN Foundation has launched a vaccine advocacy program called Shot@life. The purpose of the program is to create a global movement to advocate for vaccines. They’re working with grassroots organizations, using partnering strategy to promote the vaccine advocacy program. Partnering associations include AAP, American Red Cross, Global Poverty Project, Lions Club, Rotary and Bill and Melinda Gates Foundation.
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