Pre-launch phase of product – crucial

product life-cycleSee the below excerpt from our 12 Hour MBA in Pharma in which one of our expert trainers discusses the importance of the pre-launch phase in a product life cycle. It goes on to outline the results that are achievable with effective management of the pre-launch phase.

The full course is available to take online, and is also available to take in a more in depth face to face course, the 3 Day MBA in Pharmaceuticals. The face-to-face course is next running in Singapore, 15th – 17th October 2012 and London, 3rd – 5th December 2012.


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